Danielle Flowers WIW25

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Wizardry in Wood 2025

Danielle Flowers was born in the rural, market town of Ludlow, Shropshire. Her keen love for woodland walks, has greatly inspired her connection with the natural elements. In turn, informing her three-dimensional, material explorations throughout her studies at Ludlow College and Hereford College of Art and Design Foundation Diploma. Flowers graduated from Cardiff Metropolitan University, School of Art and Design in 2016 with a first-class BA (hons) Artist, Designer, Maker. Launching her woodturning business, Danielle Flowers Contemporary Craft, from the rural surrounds of Shropshire.

Danielle Flowers is inspired by the primitive connections and relationship of material and process, striving to create balance and harmony between material qualities and their aesthetic values. Inspired by mid-century modern design and the raw elements. Flowers engages with the rhythmic and meditative process of woodturning, with the aim of preserving traditional craft processes, whilst highlighting the importance of contemporary British craftsmanship. Demonstrating the power of the handmade, by following the journey of creation from raw element to outcome, emphasising the multidisciplinary nature of craft-based skills.

Flowers handcrafts contemporary turned home décor and accessories, utilizing native timber sustainably felled from the Shropshire landscape. Specializing in British hardwoods, showcasing the unique grains available within our native species, including spalted beach sourced from the National Trust managed woodland: Wenlock Edge in South Shropshire.